Battle Hayward & Bower

Lincoln Product Range Branding

Established equestrian brand Lincoln required a brand overhaul to increase their shelf stand-out and sales. A series of striking black and white photographs were used to differentiate the various product groups while the black and yellow colour scheme of the original packaging was further developed to retain brand recognition. Some of the packaging development work for this project can be seen here.

Full page advertising

Brochure cover

Brochure inner pages

Brochure inside back cover

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