Motorola

Contextures Campaign

Campaign developed to promote the new Motorola packaging to outlets stocking Motorola mobile products. Leon the chameleon was developed to raise awareness of the packaging 'contextures' which changed depending on the type of product inside the packaging. Leon changed texture rather than colour and appeared online in a series of animated 'soap' episodes with his girlfriend Leona and was voiced by Danny John-Jules (Cat form Red Dwarf).

Character development

Character development

Swatchbook DM piece

Reverse of swatchbook pages included animated flip-book

Screensaver

Online 'soap' episode

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Telephone: 07764 685 428 / Email: ed@creativedifferences.co.uk